What is Alexa Rank, and how to increase it?
Maybe you know what this Alexa Rank is? Because if you are from the blogging field, you must know about Alexa Rank, how it works and why it is essential. If not there, then today’s article is going to be very informational.
Does every blogger want to know how to increase the Alexa ranking of their website? Because this is an essential factor that can attract visitors to your blog, and at the same time, it also provides information to the readers that your blog has a professional blog. Whereas if you have a better Alexa rank, it also improves your blog traffic more.
On the other hand, if you have a good Alexa rank, then it is possible that other bloggers also list the link (for reference) of your blog, which means that you will also get good quality backlinks from the niched domains in your blog.
Here today, in this article, what is Alexa Rank and how to improve it, we will teach you how to improve your blog’s Alexa Rank.
On the other hand, if you are a new blogger, after reading this article, you will get the necessary information about Alexa Rank, increasing your blog ranking. Then let’s start without delay.
Alexa Rank
What is Alexa Rank?
Alexa rank of your site shows how popular your site is on the Internet compared to other sites. It also shows the position of your site relative to other websites. Alexa rank is a measure of website popularity. It ranks around millions of websites based on their popularity, which means that Alexa Rank 1 is the most popular.
This rank also reveals how a website performs compared to the others, which makes it a great KPI for benchmarking and competitive analysis.
This rank is calculated using a proprietary methodology that combines the estimated traffic and visitor engagement of a site based on the past three months. Traffic and engagement are estimated by looking at people’s browsing behavior in the global panel, which is a sample for all Internet users.
NOTE
Since it measures your site position relative to other sites, the rank of your site depends not only on the traffic of that site but also on the changes in the other website’s traffic.
This is the reason why your site rank starts decreasing even when there is a lot of traffic to your site.
History of Alexa
Alexa was launched in 1996, a California-based subsidiary of Amazon.com (Amazon acquired it in 1999), which was then an expert in providing commercial web traffic data. She used to gather with the help of different toolbars and web browser extensions.
Some of Alexa’s most important previous activities are databases that served on the basis that could be used to build a Way back Machine, and now these search facilities have been discontinued.
At the same time, his Alexa Rank: This metric ranks websites in order of their popularity or how that website has performed in the last three months.
Is it necessary to improve Alexa Rank?
Yes, improving Alexa rank is very important for any blog. If you are a blogger, you must try to improve your site’s Alexa rank.
This is because it provides better authority, makes a good impression in advertisers’ and readers’ minds, and helps increase your revenue.
Most readers first check the Alexa rank of your blog, and if they find it right, they go and read your content and start following the blog. Some comment only for backlinks and which later helps in improving your page rank.
How do Alexa Rank check?
You can go directly to Alexa.com to check Alexa Rank. At the top right side of the page, you will see a search bar. Here you have to enter your website URL and click the Find button. It shows all the data of your blog and also your rank.
Six such Myths that we believe about Alexa Traffic Rank?
Who can stop the talk of people? They want things on top of which they can start making things. At the same time, there are many myths (misconception) among people about Alexa Traffic Rank.
Many people believe these myths to be accurate as well. Alexa’s ranking system was first introduced in 1988. Many myths started to be built around this, too, as to what else was there.
So, let’s now know about some such misconceptions that can improve the rank.
Myth #1:
Alexa only measures traffic for those people who have installed Alexa Toolbar in their browser. This is not right! Alexa’s measurement panel is based on an extensive and diverse set of browser extensions and plugins.
This Alexa Toolbar is one of those browser extensions that contains Alexa data. While sites where Alexa Certify code is installed itself, Alexa directly traffic from there, Measures all visitors of their website, whether they have a browser extension installed or not.
Myth #2:
Alexa only measures Internet marketers and site owners. It is related to the earlier myth, which is not correct. Alexa’s traffic panel is based on the millions of people who use more than 25,000 different browser extensions that appeal to a broad audience.
Myth #3:
This affects rank by doing claiming my site. Claiming the site does not have any effect on its ranking. Together you should not claim your site just because it makes a difference to your site ranking, such as Claiming your site (this is a free service) And with this, you can keep the description and contact information of your site up-to-date so that you never miss any potential business opportunities because Alexa has Over 10 crore people visit every month.
Myth #4:
Installing the Alexa widget improves rank. No, these Alexa rack widgets only allow you to promote your site rank with your visitors. This widget is not used to measure site traffic.
Myth #5:
If my site’s traffic goes up on a particular day, my ranking will also automatically improve.
It is not necessary. This global Alexa Rank is updated daily, but it is mainly based on the visitors who come to your website for the last 3 months.
On such a day, traffic is just a small part of the day to determine how the website’s rank will be. Also, the ranking of your site is relative to other sites. Therefore, any change in the traffic of others (website) affects your site’s ranking.
Myth #6:
If we pay Alexa, then our rank can be better. No, at all. Alexa’s Marketing Stack can help you discover such opportunities so that your website can get more traffic, which can provide a better rank for you later.
On the other hand, if you install Alexa Certify Code on your website, Alexa can directly measure your site’s traffic and not estimate it. Direct measurement gives your site a better and accurate rank, but more accurate does not mean a better rank.
How to Improve Alexa Rank?
So are you ready to increase your Alexa Ranking?
Because?
I will tell you some great tips right now, which will help you a lot in increasing the Alexa Rank of your blog.
Then let’s know about some tips.
#1. Increase your blog’s traffic:
This is a major factor in improving the Alexa Ranking of your website. Because Alexa provides rank to your blog according to your traffic. If you get more traffic daily, then it will improve your Alexa rank.
I believe that if you increase your traffic gradually, then it will also improve your Alexa rank Will give. A small increase in blog traffic can bring a significant change in your ranking.
#2. Average Time in Your Site:
This is the second most crucial factor for increasing Alexa rank. Because Alexa checks how long your visitors stay on the site. So get your content engaging so that more people stay in post and ultimately, your average time increase.
Some tips that make the user stay on your site longer:
- Inbound Link: — This is a better way to engage your user on your site. In this, you have to use the url of your second post in one post. This allows users to stay longer in your post. Note that use related posts only.
- Related Post: — You can use some related post plugins. Related posts will appear at the end of your blog post. Also, the user switches from one post to another. Finally, the average time increase occurs.
You can use these two tips to keep users on your site for a longer time.
#3. Average Page View per Visitor:
If your average page view per visitor is good, then it will increase your Alexa rank.
It helps in so try increasing your average page view. To increase it, you can use both the above methods, i.e., inbound link and related post plugin.
#4. Produce original content:
Our content must be original in improving Alexa Rank. If our content is original, then our Alexa rank will also improve day by day. So try always to add original content to the blog.
Expert Advice: Alexa also uses intelligence algorithms like Google, so never copy any other blog article, otherwise your Alexa Rank will also drop, and at the same time, Google will stop indexing your site.
#5. Insert Alexa Widget in your site:
It is common logic that if you add an Alexa widget to your site, it will encourage the user to click on them. When someone clicks on it, you will get the benefit from it. So try to use the Alexa widget on your site.
#6. Quality Backlink for your blog:
Commenting on the blog of others is a very easy task to get a backlink for your blog.
Because in this, you have to comment on another popular blog. Whenever someone clicks on your comment or profile pic, then it is directly redirected to your blog.
For this, you have to specify the URL of your blog in the website field, which is located below the comment box.
NOTE
Note that you never use your blog URL directly in the comment box or be considered spam. Fill the URL of your blog only in the Website field, which is under the comment box.
#7. Write a Review Article for Alexa:
Writing a review article for Alexa will help you 100% to improve your Alexa Rank because nowadays, Alexa is a very common keyword that is most searched on Google.
So if you write a review for Alexa that is also unique, it will help you a lot to increase your blog traffic, which will improve your Alexa rank. At the same time, you can also give a backlink to Alexa, which is very good for your blog traffic.
#8. Blog oft Update of Regularly:
There are many blogs related to your niche on the Internet, so if you do not write on your blog frequently, it may cause a decline in your Alexa rank.
Once your Alexa rank is reduced, it takes too much time to get past rank. Therefore, if I believe, keep updating your blog regularly, due to which your Alexa rank will gradually improve.
Post an article at least a week and try to update your old articles. Believe that if you follow these tips correctly, then not only will your Alexa Ranking increase, but your blog traffic will also increase significantly.
So, friends, you must have now understood What is Alexa Rank, and how to increase it?.
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